Meet Our Management Team

Meet Our Management Team

Co-Founder & CEO

Asaf Benhaim

Asaf began his role with iMatrix in 2001 when he had a vision to provide affordable high quality website solutions. Today the company under Asaf’s guidance has grown to be a multi-million dollar organization, servicing niche markets on the internet - both in the USA and internationally. Asaf has achieved this by building the infrastructure to support the company’s growth. “iMatrix is a technology-centric company, however the key of our success is not fueled by technology, it is powered by the resourceful dedicated team members of this organization. A highly effective cohesive management team is vital to our continued leadership in the niche markets we operate.” Asaf continues to oversee the organization and is a visionary working closely with his team of engineers and web designers to bring to fruition many new technological tools for the use of iMatrix clients. He has a keen eye for the progression of the internet and ensures that his company is a leader in the market place.

Director of Engineering

David Barber

David joined the iMatrix team in 2010 and brings with him over twenty years of experience in the industry.  Starting with over a decade at high-tech pioneer Bolt, Beranek, and Newman (BBN), famous for their early work with the ARPA/Internet, first email and router, etc., David moved on to leadership positions in the San Diego area at both start-ups and larger firms such as Intuit where he lead the TurboTax Online development team. David’s professional interests include Agile development techniques and championing a culture of innovation across engineering and business groups. David’s educational background includes a focus on applied Psychology and Statistical methodologies.

Finance and Human Resources Manager

Julie Klens

As the Senior Accountant & Human Resources Manager, Julie Klens has over 25 years of senior financial management including the supervision of developing fiscally smart start-ups. Julie oversees our accounting division and has the responsibility of keeping our team happy by providing the HR support that is necessary to maintain our corporate culture. Prior to joining iMatrix she was in the cellular, animation studio, bio-tech, and service fields. Julie has a Bachelor of Science in Accounting from an East Coast university.

Director of Customer Experience

Ryan Peterson

Ryan J Peterson joined iMatrix in 2010 with over 10 years experience in professional services and technical support management at both large companies and small start ups.  A charismatic team builder, Ryan specializes in strategic planning, project management, and measurement of results.  With the belief that great service is the only truly sustainable competitive advantage, Ryan champions a company-wide client focused culture and is wholly focused on delivering a world-class support product to iMatrix’s clients.   Moving forward, Ryan is focusing on delivering this service product with the help of a dedicated, responsible, highly trained, and optimistic team of Customer Support Coaches and Professional Services Specialists, with whom he is proud to serve.

Director of Sales

Chris Plueger

Chris comes to Internet Matrix, Inc. with over 20 years of experience building and growing sales teams.  She is known as a motivating sales trainer, resourceful problem solver, passionate innovator and creative thinker. As Director of Sales for the ChiroMatrix and VetMatrix brands, Chris collaborates with internal teams and external partners to ensure our solutions provide optimum value to our clients. Chris has led sales teams and sold services to the Search Engine Marketing, Web Design, Web Hosting, SaaS, Digital Media and Data Storage industries.   Prior to joining Internet Matrix, Inc. Chris held senior management positions with SEO Inc., Aplus.net, RealNetworks, Inc. and Attachmate Corporation.